Since its launch in 2010, Small Business Saturday has given smaller retailers and other local firms a chance to compete against the major online powerhouses, such as Amazon. As one of these smaller companies, you want to make the day as successful as possible.
That means using every tool and platform available. Ensure all your goods and cyber assets are secure, and your personnel both honest and competent. This way, you’ll increase your chance to end the day in the black and not the red.
Small Business: Big Results
The event has had a real-world impact throughout New England and the rest of the United States. In 2018, it drove nearly $18 billion in sales, according to the National Federation of Small Business (NFSB).
That’s not too surprising when you realize that there are:
- About 28.8 million U.S-based small businesses
- And these represent 99.7% of all U.S. businesses