NRF’s VP of Loss Prevention, Robert Moraca, Speaks On Latest Trends & NRFProtect

Loss prevention is a complex and costly issue for the retail industry. In this podcast, American Alarm speaks with Robert Moraca, vice president for loss prevention at the National Retail Federation. Robert discusses tools and techniques proven to reduce retail loss, as well as this week’s NRF convention in Philadelphia, where the latest information and expertise in loss prevention will be made available to all attendees. Tweet this or subscribe for to be emailed upcoming Loss Prevention Podcast episodes.

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Loss Prevention Tech Trends for 2016

Loss Prevention Tech Trends for 2016When it came to loss prevention back in the day, retailers hired security guards, off-duty police officers, or other such folks to catch criminals trying to rip off their stores. The effectiveness of a retailer’s business security was mainly judged in terms of the number of arrests its security personnel made.

Times have changed, however. Now the name of the game is “loss prevention,” minimizing retail loss rather than making a lot of arrests. To that end, retailers are turning to innovative technology to help them mitigate theft and fraud.

Here are the four trends in “asset protection technology” for 2016, according to the Retail Industry Leaders Association (RILA).

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